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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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BEGIN:VEVENT
DTSTART:20181003T160000Z
DTEND:20181003T173000Z
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SUMMARY:Making Savvy Marketers of Small Business Owners & Employees
DESCRIPTION:Featuring: Claudia Pennington of DIY Marketing\n\n"We hit on a concept that pays dividends\, not only to our company\, but to businesses like yours: We train your staff to handle your marketing campaigns. We have a passion for teaching others how to market their own companies."\n\n\n\nWeek 1: Every Good Plan Starts with Strategy\n\n Craft your "why" your story for why your company exists\n Outline your "perfect" (i.e. target) customer\n Identify your customers' needs to funnel them into your business\n\nWeek 2: Every Good Plan Needs these Tactics\n\n\n Improve your online billboard (aka your website) to increase traffic\n Make social media channels drive prospects to you\n Convert visitors and followers into paying customers\n\nWeek 3: Every Good Plan Must be Measurable\n\n\n Learn the metrics you need to track (and why most are irrelevant)\n Choose metrics that are right for you (hint: think business goals)\n Leverage tools to measure campaign success\n\nDetails & Price: \n\n\n Learn how to plan\, launch\, manage\, track\, and analyze your own marketing campaigns. Attend all three sessions for $250 per person and (lunch and supplies included).
X-ALT-DESC;FMTTYPE=text/html:Featuring: Claudia Pennington of DIY Marketing
\n"\;We hit on a concept that pays dividends\, not only to our company\, but to businesses like yours: We train your staff to handle your marketing campaigns. We have a passion for teaching others how to market their own companies."\;
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\nWeek 1: Every Good Plan Starts with Strategy\n